The Aidilfitri call to prayer is an important experience of Raya celebration around the world. Unfortunately, this means deaf Muslims get left out. They do conduct Takbir but they have never truly experience takbir in their life. This Raya, we turn takbir Raya sound waves into vibration and visual patterns. Allowing deaf Muslims to experience the closest feeling to hearing for the first time.
The case study.
The film.
This project was one of our proudest work and has won numerous awards in local award shows, including 3 Golds: Gold for Culture, Gold for Innovation, Gold for Branded Experience & Activation, 7 Silvers, 1 Bronze and 1 Merit in The Kancil Awards 2019, 1 Gold: Internet Services, Telco Products & Services , 2 Silvers, 4 Bronzes in Effies Awards 2019.
